ICONIC COLLECTION 2023

Keep it simple - Keep it pure

Inspired by the purity and innocence of baby, Iconic Collection combines the typical elements of the BU product philosophy for babies - SOFT, SAFE & COMFORTABLE, expressed through the very cute and unique texture icon.

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Bambus - Safe from fabric close to baby's skin

From the fabric adjacent to the baby's tender skin to the accessories (buttons, sewing threads, prints, ...) that BU uses, all of them have achieved international overall safety certification. 𝗢𝗘𝗞𝗢-𝗧𝗘𝗫 𝟭𝟬𝟬 is at the highest level. Tested and certified by the German Hohenstein Testing Institute.

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LOVE or CHOOSE what do you choose for your baby?

Natural, soft, airy material with smart design. You can freely explore the world while keeping your shape, don't worry about your clothes being out of shape, and warm your stomach as much as possible. With The row of buttons running along the crotch is easy to change and wash for babies who are still wearing diapers.

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Pool style for 'Little Mr. and Ms'

The BU Ponie material is the perfect combination of bamboo (bamboo fiber) and cotton on the classic Pique fabric texture, creating products that are true to the BU spirit: cool, soft.

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Hello World - Premium Baby Gift Set

Welcome Little Princes and Princesses to the world. BU sends love through the high-end HELLO WORLD Gift Box, the first time in Vietnam, with special valuable gifts. up to 30%.

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